Privacy policy

This site belongs to Sam Kent, trading as Zoo Studios Ltd, a company registered in England (no. 08010772). Zoo Studios Ltd is the controller of the personal data described here.

For anything about your data, email say.hello@samkent.com.

• When you send the enquiry form: your name and email, plus anything you choose to add: your company, what you need, where you are now, budget, timing, links, how you heard about me and your message.
• When you email me: your email address and what you write.

That's all. This site has no analytics, no tracking or advertising cookies and no social media widgets. Its fonts are served from this site, so your browser doesn't contact Google or anyone else to load them.

Some case studies include a film from YouTube. It only loads when you press play, using YouTube's privacy-enhanced mode. From then on, YouTube's own privacy policy (opens in a new tab) applies.

I use your details to reply to you, talk about your project and, if we work together, to do the work and invoice for it.

The legal basis is my legitimate interest in replying to enquiries and, where you've asked about working together, taking steps at your request before a contract. Once we work together, it's the contract itself.

I won't add you to a mailing list, use your details for marketing or sell them.

Only the services I need to run the business:

• Mailgun, which delivers the enquiry form to my inbox from its EU servers
• my email provider
• Cloudflare, which hosts this site and keeps standard request logs such as IP addresses
• if we work together, my accountant

Some of these may store data outside the UK. Where they do, they use safeguards recognised under UK law, such as the UK's international data transfer agreement.

I'll only share your details with anyone else if the law requires it.

• Enquiries that don't lead to work: up to two years after we last spoke, then deleted.
• Clients: for six years after the end of the financial year the work finished in, because company and tax records have to be kept that long.

The guide Lock down a spare Mac for AI coding agents remembers the names you type and the steps you tick, using your browser's local storage, so they're still there when you come back. They never leave your device and I can't see them. Clear this site's data in your browser to remove them.

You can ask me to:

• send you a copy of the data I hold about you
• correct it
• delete it
• stop or limit how I use it
• give it to you in a format you can take elsewhere

Email say.hello@samkent.com and I'll reply within a month. It's free.

If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office (opens in a new tab), though I'd appreciate the chance to put it right first.

If this policy changes, I'll update it here and change the date at the top.