Hello, I'm Sam Kent, a freelance product designer and developer in Brighton and Hove with 18 years’ experience. I design your product, then build it myself, so the details you signed off make it to launch.
Work
18 years of design and code
Product design
User research, UX and UI design, prototyping and testing in Figma. I help turn a rough idea into something your team can actually build.
Design systems
Tokens, components and clear documentation, so designers and developers stay on the same page as your product grows.
Design engineering
I love writing semantic HTML and responsive CSS, usually with Tailwind. AI agents help me build faster, but 18 years of front-end experience means I know what good code looks like.
Websites
Fast, secure marketing sites and WordPress builds. I can host and look after them once they’re live too.
Clients
“Sam’s a great designer. The kind of great that gives the reassurance that he’s going to understand the work, and dive in deep with a wonderful attention to detail, pixel-perfect UI and a technical consideration for viable and efficient development.”
Brands I've worked with
Writing
Lock down a spare Mac for AI coding agents
Run AI coding agents like Claude Code and Codex safely: a step-by-step guide to isolating them on a spare Mac with guest Wi-Fi, one-way SSH and no sudo.A GitHub token per project for AI coding agents
Give each project its own fine-grained GitHub token, picked automatically by folder, so an AI coding agent can only reach the repos it is working on.