Hello, I’m Sam Kent, a freelance product designer and developer in Brighton and Hove. For 18 years I’ve worked with start-ups, agencies and brands such as Saga and Nikon. Doing both jobs means nothing gets lost in the handover.
Work
18 years of design and code
Product design
Research, UX, UI and prototypes, in Figma or straight in code. I turn a rough idea into something people can use and your team can build.
Design systems
Tokens, components and docs that designers and developers both use, built to WCAG AA. I also write the AI agent skills that keep your team’s agents on the system.
Design engineering
I write semantic HTML and responsive CSS, usually with Tailwind. AI agents speed up the build and I review every line before it ships.
Websites
Marketing sites and WordPress builds that load quickly and stay up to date. I can host and look after them once they’re live too.
Clients
“Sam’s a great designer. The kind of great that gives the reassurance that he’s going to understand the work, and dive in deep with a wonderful attention to detail, pixel-perfect UI and a technical consideration for viable and efficient development.”
Brands I’ve worked with
Writing
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